The Future of Facebook, Congregations, and Meaningful Community

Does your congregation use Facebook?  If so, you need to be tracking changes to Facebook that are going to impact your strategy.  I discussed the announced changes and the implications in my UU Planet Leaders Facebook Group. The recording is below.

Make sure to subscribe to email updates so you can join the live conversation! Not on Facebook or just want recordings? Subscribe to my Youtube Channel.

 

 

What did Zuck say to promp this conversation? At the F8 conference, Mark Zuckerberg shared a vision for the future of Facebook including an intensified focus privacy, encryption, ephemeral content, and connecting people with “meaningful community” via Facebook groups. The group focus is already rolling out. You’ve seen the changes if you updated your app.

As Facebook works to drive people into groups, we need to make sure your congregation has a Facebook strategy that takes advantage of this group focus and helps people successfully connect with your congregation offline, face-to-face.

Tracking these changes and discussing related strategies is something I’ll continue to discuss via social media and in my Leading Congregations Monthly trainings. If you’re interested in this topic, make sure you subscribe to my email newsletter so you get notifcations for live chats, video releases (like the one above), and training topics.

This session was recorded May 10, 2019 in my Facebook group for Unitarian Universalist Leaders.

Here’s Zuckerberg’s full F8 talk:

 

The Future of Facebook, Congregations, and Meaningful Community

 

Does your congregation use Facebook?  If so, you’ll want to watch this Facebook Live discussion on the Future of Facebook, congregations, and meaningful community below.

  Make sure to subscribe to email updates so you can join the live conversation! Not on Facebook or just want recordings?  Subscribe to my Youtube Channel.

What did Zuck say to promp this conversation?   At the F8 conference, Mark Zuckerberg shared a vision for the future of Facebook including an intensified focus privacy, encryption, ephemeral content, and connecting people with “meaningful community” via Facebook groups. The group focus is already rolling out. You’ve seen the changes if you updated your app.

As Facebook works to drive people into groups, we need to make sure your congregation has a Facebook strategy that takes advantage of this group focus and helps people successfully connect with your congregation offline, face-to-face.

Tracking these changes and discussing related strategies is something I’ll continue to discuss via social media and in my Leading Congregations Monthly trainings.  If you’re interested in this topic, make sure you subscribe to my email newsletter so you get notifcations for live chats, video releases (like the one above), and training topics.

This session was recorded May 10, 2019 in my Facebook group for Unitarian Universalist Leaders.

Here’s Zuckerberg’s full F8 talk:

Ministry and Communication Upcoming Trainings

A training update for Unitarian Universalist congregational leaders and friends, plus a Facebook Live session on Friday.

Today it is hard to separate MINISTRY + MEDIA + COMMUNICATION.  I’m constantly talking with leaders and no that the communication demands on congregations are significant.  You don’t have to figure this stuff out alone.

Over the next three months my Leading Congregations Monthly trainings are on related themes.

 

Here’s what’s on the schedule:

This Wednesday, May 8th at 7pm EST – 90 Minute Training
5 Essential Twitter Strategies for Congregations! 

Twitter is my favorite social media platform and is a powerful tool for outreach, sharing our voices and values, and leading on the issues of our time.  Our focus will be on strategies to support outreach and membership development, connecting with your local community, and bringing visibility to your advocacy and witness efforts.

Existing members: Access via our member area
New members:  Learn more and enroll here

Friday, May 10th at 12:30pm EST  – 20 Minute Facebook Live
The Future of Facebook and Meaningful Community

This Friday I’m going live in my UU Planet Leaders group to discuss the implications of Mark Zuckerberg’s recent presentation on the future of Facebook.  I’ll discuss their intensifying focus on Facebook groups and helping people connect with “meaningful communities” online. Preview on my take: We need to be countercultural and use digital spaces to get people into face-to-face communities, like your congregation.  And we need a clear digital path to do so. Here’s the link to Friday’s Facebook Live video stream player.  I’ve already scheduled it. You can go to that link then click the button to be notified when I go live.

Know someone else who would appreciate this conversation? Forward this message to them.

Leading Congregations Monthly Summer Schedule
REMINDER: All sessions are recorded and available on demand in our member area.  When you subscribe you can join the live sessions and watch recordings.  Learn more.

Wednesday, June 12th at7pm EST
Congregational Communication Audits
What are they, why they need to be conducted, strategies, resources

Wednesday, July 10th at at 7pm EST
The Ministry of Communication
Staffing, coordination, and collaboration

Wednesday, August 14th at at7pm EST
Training Greeters (Sunday Greeters)
What they need to do, know, how many to have, other considerations

Have ideas for trainings or Facebook Live discussions I can offer to support you and your congregation?  I’d love to hear from you.  Contact me.

Thanks!
Peter

Ministry and Communication Upcoming Training

A training update for Unitarian Universalist congregational leaders and friends, plus a Facebook Live session on Friday!

Today it is hard to separate MINISTRY + MEDIA + COMMUNICATION.  I’m constantly talking with leaders and no that the communication demands on congregations are significant.  You don’t have to figure this stuff out alone.

Over the next three months my Leading Congregations Monthly trainings as well as this Friday’s Facebook Live session are on communication and ministry themes.

Here’s what’s on the schedule:

This Wednesday, May 8th at 7pm EST – 90 Minute Training
5 Essential Twitter Strategies for Congregations! 

Twitter is my favorite social media platform and is a powerful tool for outreach, sharing our voices and values, and leading on the issues of our time.  Our focus will be on strategies to support outreach and membership development, connecting with your local community, and bringing visibility to your advocacy and witness efforts.

Existing members: Access via our member area
New members:  Learn more and enroll here

Friday, May 10th at 12:30pm EST  – 20 Minute Facebook Live
The Future of Facebook and Meaningful Community

UPDATE: Watch recording of this session

This Friday I’m going live in my UU Planet Leaders group to discuss the implications of Mark Zuckerberg’s recent presentation on the future of Facebook.  I’ll discuss their intensifying focus on Facebook groups and helping people connect with “meaningful communities” online. Preview on my take: We need to be countercultural and use digital spaces to get people into face-to-face communities, like your congregation.  And we need a clear digital path to do so. Here’s the link to Friday’s Facebook Live video stream player.  I’ve already scheduled it. You can go to that link then click the button to be notified when I go live.

Know someone else who would appreciate this conversation? Forward this message to them.

Leading Congregations Monthly Summer Schedule
All sessions are recorded and available on demand in our member area.  When you subscribe you can join the live sessions and watch recordings.  Learn more.

Wednesday, June 12th at7pm EST
Congregational Communication Audits
What are they, why they need to be conducted, strategies, resources

Wednesday, July 10th at at 7pm EST
The Ministry of Communication
Staffing, coordination, and collaboration

Wednesday, August 14th at at7pm EST
Training Greeters (Sunday Greeters)
What they need to do, know, how many to have, other considerations

Have ideas for trainings or Facebook Live discussions I can offer to support you and your congregation?  I’d love to hear from you.  Contact me.

Thanks!
Peter

Engaging people in congregational life using social media – climate justice example

How can you use social media to engage people in congregational life?  It isn’t by bombarding them with boring cut and pasted invitations to attend!

In this excerpt from my weekly live Q&A / office hours in our UU PLANET Community group, I share an example of using social media to engage people with a specific worship service and upcoming area of focus for the congregation. Because it is dangerously HOT, HOT, HOT in Boston I use a climate justice focused service and launch of a new climate justice ministry as an example.

Organizations I used in this example:

Note that YES, we do need to work on addressing the root causes of climate change, but I think a special focus for our congregations should be helping to re-connect humanity,  cultivating and articulating a vision for how we do “climate disruption” together, and working to address associated injustices.

 

Facebook Changes: A Briefing for Congregations

Facebook’s recently announced changes are going to have a huge impact on congregational pages. Here’s a briefing on the changes and why you may want to consider incorporating a congregation-wide Facebook group into your strategy. This is food for thought. You should talk how to respond with your team.
Need help integrating community building, ministry, and media?  That’s what I do.  Contact me to discuss coaching, keynotes, and training events for religious leaders, staff, and volunteers.