Social Media for Ministry and Outreach 2/25, Metro DC Area


Social Media for Ministry and Outreach
with Peter Bowden

Saturday, February 25, 2012  *  9AM – 3PM
At the UU Church of Silver Spring  (Website | Google Map)
10309 New Hampshire Avenue  Silver Spring, MD 20903

 Register Online Now
Download & Share Event Flier (PDF)

Social media is fundamentally changing how people form relationships, consume information and make important life decisions.  This has significant implications for congregations. For our ministry to thrive in the 21stCentury, we must understand these changes and learn to use the communication tools of our time with purpose, skill and integrity.

Join us for this day-long social media event for congregational leaders with Unitarian Universalist growth, outreach and media consultant, Peter Bowden. With a focus on ministry and outreach, we will explore major social networking tools including blogs, Facebook, Twitter and Youtube.

Clergy, staff and volunteers from all dimensions of congregational life will benefit from this training.  

Peter Bowden is a consultant working with Unitarian Universalist congregations across the United States, as  as well as a TV producer working on multiple PBS programs.  Known for his work with growth, outreach and media, Peter has led trainings for a growing number of UUA Districts, UUMA & LREDA Chapters, at UUA General Assembly conferences, Ferry Beach and the Star Island conference center. Peter lives in Cambridge, MA with his wife, the Rev. Amy Freedman, and their daughter.

Event coordinated and hosted by
the U Church of Silver Spring

Facebook UU Lab Directory as of 11/11/11

UU Growth Lab on FacebookThe following is a directory of topic focused UU labs on Facebook.  After I launched the UU Growth Lab in February 2011, lab members immediately started launching “spin-off” labs in an organic fashion.   For those not familiar with the UU Growth Lab, I like to think of it as a virtual lounge where UU leaders can discuss issues related to the healthy, growth and future of Unitarian Universalism 24/7.  The other labs are similar, just with focused topics.

Thanks to all who have worked to create, nurture and growth the various lab communities on Facebook!

Here are the labs listed in launch order.

Growth, Front Doors and Foyers in the Digital Age

In this post, a call to action for congregations wanting to grow but not fully realizing that their front door and first greeting space has moved online.

Plus information on related UU Labs on Facebook. And yes, I know this is a hard transition.  But it is necessary.  If you’re stuck, ask for help and get movin’ before you lose another potential member and they suffer as a result.  😉

It is November 2011, almost 2012!  Do you know where the front door to your congregation is?   Many don’t…

For years your front door was the street-side door to your physical sanctuary with small groups and other connecting experiences serving as side doors.  Today the  front door is your congregation’s website.  Nearly 100% of people visiting a church visit the website first, conduct research, engage with your social media, and “pre-qualify” themselves for membership before they attend. People arrive having had multiple virtual visits to your congregation.

Think of it this way…

You have a virtual front door, your website, connecting to an online foyer, your social media and our larger Unitarian Universalist online space.  People enter your front door and from there connect to information, social media and other related Unitarian Universalist resources and online communities.  After a time in this environment,  if people like what they see and if you engage with them, they will move to through to your physical entry way. Again, nearly everyone travels through your online front door first, that makes it your primary front door.

We need to care for our virtual front door and foyer with as much care as the rest of our congregations.  How does it look? How does it feel?  Do you have greeters in the foyer?  Remember, nearly 100% of visitors start there.

Websites and PR are not PR for your ministry, they are the front line of your ministry and education with newcomers.  Much of the process of educating people and their preparing to join is now happening in these virtual spaces.  All that work you’ve been doing with greeting and hospitality?  It has to start online.  Yes, thanks to technology, the first half of your welcoming and membership process has moved online.

Where does that leave us?  Your website is your most important publication, communication tool and, with associated social media, a critical part of your ministry if you want to grow.  Don’t undermine your ministry with an outdated website and reluctance to use the communication and relational  tools of our time.

Finding Help

I’m now guest preaching on “Friendship in the Digital Age”, a service designed to help people see this shift, and offer related trainings, coaching and consultations.  Contact me to discuss where you are and how I may be of assistance.

I also highly recommend that the people responsible for various aspects of your online ministry (website, social media, minister’s blog, etc…) connect with related UU labs on Facebook. See below.

UU Website and Social Media Labs

For those of you working with congregational websites and/or social media, two related labs on Facebook have spun-off from the UU Growth Lab, the brand new UU Website Lab and the UU Social Media Lab.  Both offer community, resources and inspiration  —  I highly recommend them.  More information below.

UU Website Lab
http://www.facebook.com/groups/uuwebsitelab/
UU community lab for web administrators, designers and developers, communications enthusiasts and anyone else working specifically on congregation or UU community sites (note that there’s a separate lab for those who doing social media stuff online). Join us for site reviews, tips and tools, and (the ever compelling) much, much, more!  (As of 11/8/11)

UU Social Media Lab
http://www.facebook.com/groups/uusocialmedialab/
UU Social Media Lab is a place to post social/new media projects, share ideas, and collaborate on ways Unitarian Universalists can develop and use social/new media in justice, service, education, and other practices of our institutional and individual religious lives. (As of 11/8/11)

Amazing Guide to Facebook by Mashable

Mashable, the Social Media Guide, has published an amazing Guide to Facebook.  Facebook has exploded and is becoming an essential component of business and nonprofit communication strategies.

If you’re organization is not on Facebook, time to get a move on.   Whatever you develop as a social media stategy, chances are Facebook will be part of it.

Don’t have a strategy? Shhhh!!! Don’t tell your boss.  Or if you’re the boss, don’t tell your stock holders. Let’s talk quick, before some young whipper snapper like me takes your job.  Seriously.

Mashable Facebook Guide Book