Covid19: How to adapt our ministry and thrive

Friends, in this session I share foundations of the strategy I’m recommending congregations implement to thrive in these times.

I also preview the training programs I’m rolling out to support you.
They include strategy and skill training in three primary areas:

• Video for ministry leaders
• Small group ministry
• Social media strategy

A few key points from this session

VIDEO SKILLS: Religious professions need to become highly proficient in creating and using video content in their ministry. That content, live and recorded, is the foundation of a DIGITAL FIRST ministry. That’s the context of our ministry with other gatherings to be integrated as we are able.

SMALL GROUPS: Small groups translate beautifully to an online Zoom meeting environment and are the first kind of groups that we’ll be able to phase in — small groups in controlled spaces with people we know.
If you plan to accomplished your ministry through small group ministry, you can knock it out of the park.

SOCIAL MEDIA: If ever we’ve needed to rock social media, now is the time. But not just random social media. We need to use it with integrity and purpose! I recommend using social media to deliver video content that engages people in the life of the congregation — worship and small groups – and expands the reach and impact of your ministry.

If you weave these three pillars together, I believe any congregation that was successful pre-covid19 can thrive in these times. If you didn’t have a strategy before COVID19 and social distancing, these strategies can serve you.

I’m launching three training programs corresponding to the areas.

First video, then small groups, then social media.

Much more to come shortly!
Subscribe here to training updates.

Go team!
Peter


Leading in a Video First World

We’re entering a “video first” world with video dominating social media and your audience’s attention. In Episode 5 of my podcast, I share strategies to help bring your leadership online.

These are strategies drawn from my training, coaching, and consulting work with nonprofits, congregations, and independent justice leaders.

To listen to this 55-minute audio master class, subscribe to my podcast and go to episode 5.

Peter’s 2020 Future Cast for Congregational Leaders

Next week I’m offering my “2020 Future Cast” to my 2019 training program for congregational leaders.  This is our final session in the series. We’re discussing top tech and communication trends that are shaping your community, your congregation and the context within which you are doing ministry today.

To my nonprofit and religious professional colleagues, I’m now booking professional chapter group and staff team strategy sessions for 2020. That includes remote Zoom sessions across the United States.
This is a great time to plan opportunities to get oriented to the impact digital culture is having on your community, explore ways to upgrade your strategy and invest in your team’s digital leadership skills.
This can feel overwhelming,  but I make it fun, exciting and very practical.  In addition to group trainings, I also offer private coaching for executives.  Want to discuss the possibilities?   Contact me.

New Year Preview

After the New Year, look for the following:

• new stand-alone on-demand courses
• single session webinars (not subscription)
• ongoing free public LIVE VIDEO sessions
• new podcast coming out this month!

I’ll be sharing much more as these roll out.    Subscribe to get updates!

The Ministry of Communication

Friends, my session on “The Ministry of Communication” has been posted to our Leading Congregation’s Monthly member area.   Details below.  ~ Peter

Topic: The Ministry of Communication
Presenter:  Peter Bowden
When:   COMPLETED
Duration:  60 Minutes

Program Members:  Go to this module
New Members: Learn more and enroll

The goal of this session is to help you take your congregation’s communications to a new level!

Specifically, I’m talking about placing your media and communication efforts at the heart of your ministry — love it or hate it, that’s where it needs to be given our increasingly digitally oriented society.

After my opening challenge and cheerleading, we’ll cover the practical considerations listed below.

• Welcome and Introductions
• Upgrading your ministry-communication mindset!
• Collaboration between clergy, staff, and volunteer communicators
• Building your media capacity
• Coordinating your team’s work
• Thoughts on Communication Staff
•  Closing Q&A
•  Program Announcements

MinistryofComm-July2019.png

 

Congregational Communication Audits

Friends,  with a new month comes a new training!

The COMMUNICATION AUDIT training module has been posted in our Leading Congregations Monthly member area complete with:

• A NEW Congregational Self-Audit Spreadsheet Template
• Session Notes
• Our live training edited into 20 discrete video segments so you can jump around with ease!
• Q&A responses from our live training
• Closed Captioning

Program members, see the handouts section of this module to download this template.

If you are thinking a full communication audit is too much to consider, if you are feel stressed at just the thought of looking at what this might entail, I have good news for you!

1) This session emphasized SELF-AUDITS your congregation can conduct in-house.
2)  I shared how you can start with a SIMPLE INVENTORY of your communication channels and then…
3) As inspired, do FOCUSED AUDITS on specific aspects of your ministry and communications.

Example: Look at your communication channels from the perspective of a specific audience you are seeking to reach.   Suppose you want to reach more young families.   What information, images, and invitations would help them determine your congregation is a match for them?  Develop a list of key items with your team, then review your channels and see if that content is represented.  You might find that a key channel rarely mentions children, families, or shows images with families.  From there you can start strategizing how to weave that content in, work more collaboratively on social media across ministry areas, or other actions.

Here’s how to access this module:

Leading Congregations Monthly Members

Here’s a teaser for NEXT MONTH’s session on the Ministry of Communication!

New Members, Want to Join Us?

Twitter Strategy for Congregations

Right now Twitter is my favorite social media platform.  It is my favorite because it used by leaders, influencers, politicians, journalists, and others to stay on top of what is happening right now.

Personally, I use it to build connections with leaders, authors, and influencers around the world.  I use it to listen, research and learn.  I use it amplify the impact of justice leaders, sharing photos and videos during social justice events.

It should be no surprise that I love teaching religious leaders how to use Twitter with purpose!

Twitter is a powerful tool for congregational outreach, sharing your voices and values, and participating in public conversations on the justice issues of our time.

In May, I led a Leading Congregations Monthly training on strategies to support outreach and membership development, connecting with the local community, and bringing visibility to advocacy and witness efforts.

This training module is now available on-demand:

Existing members: Access this module
New members:  Learn more and enroll here

One of the reasons I encourage faith leaders to use Twitter is because I’ve had great success using it to amplify the voices of my network of justice leaders.  I know what we can accomplish!

I live a short subway ride from the Boston, MA Statehouse and regularly live Tweet coverage of protests.

For example, this clip from the start of the Boston #climatestrike made it into the featured Twitter moment about the student climate strike.  25,000+ views and nearly a thousand likes. 

Here are the Twitter stats for this tweet as of the publication of this post:

Following the strategies I cover in this training,  I use Twitter to build relationships, become a trusted voice, and use hashtags to share my content in a way that gets seen.   You can do this too, whether you’re focus is local, national, or global.

Below is an excerpt from this 90-minute training .  It covers some of the ways your  congregation can use hashtags to help people engage with your content.

• Your congregation’s city/town
• Your service themes or theme for that tweet’s content
• Larger established conversations you want to join
• Specific events

Every month we’re covering topics related to congregational growth, outreach, media as well as  trends requiring our attention.

Learn more and enroll here