This coming UUA General Assembly conference is the 10 year anniversary of the “You’re a Uni-What?!” video. You heard me. Ten years…
The Rev. Amy Freedman and I filmed the interviews at General Assembly 2007. Our segments were filmed in our living room in front of a projector screen.
That was BEFORE social media. BEFORE smartphones. And Youtube was just a baby….
What amazes me most is that despite the video’s age and lower resolution, people are still learning from it.
When I am guest preaching and meet first time visitors, they often ask, “Have we met? You look familiar.” And almost every time it is because the night before they were checking out UU videos on Youtube! I’ve come to deeply appreciate the potential of video to work for us online 24/7.
What might your congregation do with video? There are so many possibilities!
You can find a list of ideas on my video making tips page. Thanks to smartphones, you don’t need to hire a professional. You just need to make a commitment to experimenting with sharing your message.
We’ve discussed the issue of UU clergy vs. lay person blogging in the UU Growth Lab and most agreed that the ease of sharing ideas and engaging in discussion in topical UU groups has taken some of the energy away from public blogging. While it is great to have these forums, there was some worry expressed in having these conversations moved behind closed doors.
FACEBOOK OUTREACH & DESIGN
There’s been amazing UU outreach done over the last year via social media, especially on Facebook using combinations of striking visual images and quotes. The biggest contributors have been the page (featured in UU world this Fall) & , and Thomas Earthman’s I AM UU page.
There continues to be growth in the number of UUs and UU congregations on Twitter. The UUA’s twitter account now lists:
128 UU Ministers
50 UU Religious Educators
279 UU Congregations
I don’t have stats on the counts from previous years, though I’ve logged these numbers for future comparison.
Hashtags: Though they are now more mainstream, I don’t see many Unitarian Universalists using them well. Some do, but not overall. There’s huge potential to bring our congregations, clergy and other UUs on Twitter into larger conversations using hashtags. Hard to say if it is lack of technical understanding, or simply lack of intention to reach out.
Gini’s Twitter Lesson: At the UUA’s 2013 General Assembly then moderator Gini Courter gave the full plenary a brief Twitter lesson. It was great to see this attention brought to social media at GA.
The UU video site I curate, http://www.unitarianuniversalism.tv now has over 2450 UU videos. Alas, many are poorly filmed, and are designed for viewing by existing members chained to their pews. Unless someone is already a member or friend of the congregation, you have maybe 3 to 5 seconds to grab their attention. Many of the sermon videos posted online take 3 to 5 minutes, an eternity for a web video.
Also, many congregations are not titling their videos or tagging with keywords which reduces their value. Titles, descriptions and keyword tags will greatly increase the reach of the videos UUs are presently producing.
I’ve had many inquiries from congregations wanting to take their video to the next level (or to start filming) in 2014, which is encouraging. I still advocate for starting with an awesome podcast and periodic video messages designed for outreach (a message from your minister speaking directly to viewer online), and then getting into video of sermons.
There are approximately 20 active UU congregations and UUA accounts on Pinterest. A search for “Unitarian Universalist” results in ~35 related boards. Numbers are approximate as some appear to not have been used since creating some time ago.
GOOGLE + I’m getting circled more often by UU’s but I don’t know if people are really using Google+ more or are just being forced to create accounts to use Google services. As for congregations, a search for Unitarian results in ~90 UU congregations (with profile photos) on Google+. Searches for Unitarian Universalist yields fewer number, and Universalist fewer still so “Unitarian” seems best for tracking the trend at this point.
What are your observations on 2013?
And your hopes and dreams for UU Social Media in 2014?
Friends, on January 4, 2014 I will be leading a social media intensive for congregational leaders. This event is being held at the Unitarian Universalist Church of Tucson, AZ. If you are a minister, congregational staff or volunteer interacting with human beings in the United States with internet access and mobile technology, this event is for you. Registration is open nation-wide. Hope you can join us! Full Details & Registration ~ Peter
Social media is fundamentally changing how people form relationships, consume information and make important life decisions. This has significant implications for congregations, from how we share our news and announcements, to how we invite people into membership. For our congregations to thrive in the 21st Century, we must understand these changes and learn to use the communication tools of our time with purpose, skill and integrity. Join us for this day-long social media intensive for congregational leaders!
Event Location Unitarian Universalist Church of Tucson
4831 East 22nd Street Tucson, AZ 85711
Event Sponsors Special thanks to our sponsoring congregations and the Rev. Charles Gaines, my mentor, for helping to make this event possible.
“Peter’s passion for social media communications and Unitarian Universalism is contagious. His vision for our future is something we need to learn and embrace.” – Don Southworth, UUMA Executive Director
“Peter provided our team with an opportunity to learn together about social media giving us a common understanding of the benefits and costs of utilizing it. His enthusiasm for social media is infectious, making us feel not only that implementing it is possible and perhaps inevitable as our world continues to evolve.” — Sara D., Church Administrator, Cedar Lane UU Church.
“Peter’s training on Social Media was clear, instructive, and interactive. He is dynamic, engaging and brings an enthusiasm to his sessions that is contagious. I recommend him highly.” — Mark Bernstein, Regional Growth Development Consultant, Central East Region of the UUA
Just looked at my Youtube channel stats for September and 30% of videos were watched on mobile devices. Only 12% were viewed as embedded videos. Just goes to show how critical it is to 1) put your videos on Youtube if you want them discovered organically and 2) that mobile is increasingly the norm. I think about all of the Unitarian Universalist sites that aren’t mobile optimized, using vimeo, etc…. Gotta go where the people are and that’s Youtube…
This Saturday, July 24, 2010, thousands of people from around the world are going to help film a “Life in a Day” here on planet earth. Video submissions posted to Youtube will be used to make a feature length documentary about this single day of life. If you can shoot video and upload it to Youtube, you can participate.
Filmmaker Kevin Macdonald talks about the project
Filmmaker Kevin Macdonald asks that you consider filming the following three things:
What do you fear most in your life today?
What do you love? What makes you laught?
What’s in your pocket? Film it, describe it…
Having everyone participating do these three things will help provide some common threads upon which he can make his portrait of our world, our lives, in this time and place.