The following video entitled “Book Launch 2.0” highlights the situation many authors face today — they’ve published a book but are expected to engage with potential readers via social media. In today’s market people are increasingly expecting to be able to engage with products, organization and especially authors.

I worked with author Robert Thorson when he decided to launch a Summer road trip and blog to promote his  book Beyond Walden: The Hidden History of America’s Kettle Lakes and Ponds.  We sat down, reviewed the philosophy and strategy of blogging, then set up and customized a free blog.  During his road trip I plotted his course on an interactive map and gave feedback on draft posts.

If you are an author and would like a social media crash course, give me a call.  I work with clients across the United States via phone, Skype and online collaboration tools.