Just looked at my Youtube channel stats for September and 30% of videos were watched on mobile devices.  Only 12% were viewed as embedded videos.  Just goes to show how critical it is to 1) put your videos on Youtube if you want them discovered organically and 2) that mobile is increasingly the norm.   I think about all of the Unitarian Universalist sites that aren’t mobile optimized, using vimeo, etc…. Gotta go where the people are and that’s Youtube…