Covid19 Strategy: Newcomers, Congregations, and the Digital Path to Membership

In response to the COVID19 coronavirus, we are moving our worship, ministries, and congregational life online at lightning speed. As we do so, many congregations are reporting an increase in first-time visitors. They just happen to be ONLINE visitors. This increase in online visitors is something we should expect and plan for!

I’ve spoken frequently about congregations creating a digital path to membership. Previously that was to connect those exploring online with our mostly offline congregations. Now we need to create a digital path to membership to connect people successfully with our primarily online congregations.

In this session, I share some of the key strategies from my “Digital Path to Membership” workshop, share thoughts on adapting established best practices for our present context, and answer questions for the remainder of the hour.

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