The day of the September 8, 2014 Lobster Boat Blockade “Climate Trial” of Jay O’Hara and Ken Ward I volunteered to take photographs to share with the media. Many of these photos have been picked up, the most widely circulated a photo featuring District Attorney Sam Sutter holding a Rolling Stone Magazine with Bill McKibben’s article “A Call to Arms.”Continue reading “Ken Ward / Jay O’Hara Lobster Blockade Trial Photos”
Lobster Boat Blockade Climate Trial Media
The day of the September 8, 2014 Lobster Boat Blockade “Climate Trial” of Jay O’Hara and Ken Ward I volunteered to take photographs to share with the media. Many of these photos have been picked up, the most widely circulated a photo featuring District Attorney Sam Sutter holding a Rolling Stone Magazine with Bill McKibben’s article “A Call to Arms.”

The following are some of the websites featuring these photos. Photos may be used with photo credit “Peter Bowden” with link to my Twitter profile. You may access full gallery photos here.
Boston Globe: Bristol DA drops charges, says protesters were right
By David Abel | Globe Staff September 08, 2014
DeSmogBlog: Massachusetts District Attorney Makes History: Recognizes Necessity of Defending Climate
By Ben Jervey | September 08, 2014
The Nation: Charges Were Just Dropped Against These Climate Activists in the Most Stunning Way
By Wen Stephenson | September 08, 2014

FALL 2014 UU Social Media and Membership Growth trainings
Friends, this Fall I’m leading two separate day-long trainings on UU social media and membership growth. I hope you’ll join us!
Here’s the deal. Today we need to be intentionally integrating our social media, visitor greeting and other membership development efforts. If we don’t, we’re in trouble.
Thanks to technology the path to membership is moving increasingly online. How many people visit your website before visiting? Around 100%. And now people are wanting to explore your social media and check you out digitally for a while to judge you before they visit. That’s right, they’re judging you based on what you’re online presence and identity.
Potential members are increasingly making a decision about your congregation based on their digital experience, and then and only then, if that’s good, they’ll visit in person to confirm you are what you’ve said you are online. Increasingly you need to be helping people pre-qualify themselves for membership online if you want them to visit and join in person. And your existing members? They are bombarded with information via multiple communication channels. How do you get them to hear you and to not drift away? We’ll discuss all of this in more in one very full, exciting and useful day…
Think of this training as a 2014-2015 upgrade for your communications and membership growth strategy.
Again, here the dates and registration links. If you have questions, Email me.
What’s that you say? Are these events being lives streamed? No, but I will be turning the content into text and video resources. Make sure you are subscribed to my Leading Congregations E-Newsletter to be updated as they become available.
In cooperation,
Peter
Registration & Event Details
COLORADO
Growing UU Membership Using Social Media and Visitor Integration Strategies
Day-long training with Peter Bowden
Saturday, October 4th, 2014
High Plains Church, UU (HPCUU)
1825 Dominion Way
Colorado Springs, CO 80918
Event Registration
RHODE ISLAND
UU Social Media & Membership Growth Intensive
Day-long training with Peter Bowden
First Unitarian Church of Providence, RI
November 8, 2014
Event Registration
Program Outline
The following program is close to final for these two events. There may be some small changes in timing and titles, but the content is set.
8:30 Registration & Refreshments
9:00 Opening Worship & Welcome
9:15 Technology, Culture and the Challenge to Congregations
How is changing technology changing us? We’ll look at the new technology norms for how people are connecting, learning and making decisions. Understanding these changes is critical to effective outreach, social media use, and membership development.
9:25 Social Media and the New Path to Membership
The path to becoming a member in a congregation has changed significantly in recent years. Not in terms of what has to happen for people to connect with a congregation, but how, when and where these connections happen. Today much of what happens in the course of “church shopping” happens online via congregational social media channels.
10:45 Break
11:00 Increasing Engagement, Understanding Social Media Today
For congregations to maximize engagement with newcomers, members and friends, we need to understand what communication platforms people are using, what they are using them for, and the new norms for institutional communication. We’ll identify the top social media platforms today, look at their use by demographic, and identify key ways congregations need to shift their approach in order to communicate effectively today.
11:30 Break Out Session
What have you tried? What works? What doesn’t? We’ll take some time to learn from each other, share successes and challenges. This will also prime our lunch time conversation.
12:00 Lunch
We’ll take a nice full hour lunch to allow for conversations to continue, connections to be made, and to let our brains cool down as needed!
1:00 Report Back
When we gather after lunch, we will take some time to hear some of our success stories and insights from our lunch conversations.
1:20 Social Media Storytelling, Relationship and Membership Growth
We’ll go deeper into the strategy of communicating with newcomers, members and friends via social media with the goal of building relationships, increasing participation in congregational life, and growing your membership. To be successful at this, we need to master the art and science of telling the many stories of congregational life in ways that are interesting, meaningful, and invite participation.
2:00 Best Practices for Keeping Members Engaged and Coming Back
If we’re successful in brining newcomers into our communities, soon we will have new members. Which raises the question, how do we keep members coming back in today’s world with so many competing demands for people’s attention and time.
2:20 Developing Social Media Plans, a Small Group Exercise
We’ll break into small groups and go through the process of developing a social media plan for one primary event or happening within the life of your congregation using strategies detailed earlier in the day. This may be for a large fundraiser, your monthly newcomer class, or a special holiday event.
2:45 Discussion on Small Group Exercise
3:00 Q & A Time
3:30 Closing
Testimonials
“Peter provided our team with an opportunity to learn together about social media giving us a common understanding of the benefits and costs of utilizing it. His enthusiasm for social media is infectious, making us feel not only that implementing it is possible and perhaps inevitable as our world continues to evolve.” — Sara Deshler, Church Administrator, Cedar Lane U U Church.
“Peter’s passion for social media communications and Unitarian Universalism is contagious. His vision for our future is something we need to learn and embrace.” – Don Southworth, UUMA Executive Director
Peter’s training on Social Media was clear, instructive, and interactive. He is dynamic, engaging and brings an enthusiasm to his sessions that is contagious. I recommend him highly.” — Mark Bernstein, Regional Growth Development Consultant, Central East Region of the UUA
UU Gotta Tweet at #UUAGA video Crash Course
Update: If you’re watching this in 2016, remember this year’s GA is in Columbus, OH.
Friends, I told people using the UUA’s mobile General Assembly event app that I’d make a quick tutorial on how to get started on Twitter. Here it is!
In this video I walk you through the process of setting up a Twitter account, connecting with UUs on Twitter, and a few basics on hashtags. This is not a comprehensive training, it is just intended to help you set up a Twitter account before General Assembly. You can learn during GA and in the #UUsGetSocial workshop series.
I look forward to seeing you in Providence, RI next week and on Twitter. Once you’ve created your account, make sure to follow me at @UUPLANET. I will also be announcing new UU social media events for the Fall shortly, ranging from Colorado Springs, CO to Providence, RI.
In cooperation,
Peter
#UUsGetSocial workshop schedule and recording
UPDATE: You may access resources and recordings here.
I’m excited to announce that the four-part #UUsGetSocial workshop series at the UUA’s General Assembly conference is going to be video taped. It will not be live streamed.
If you’re going to General Assembly, I hope you’ll join us. You may find the full program book online here. If you’re going to be at GA and have a smart phone or tablet, make sure to get the official UUA GA event app.
Workshop Schedule
204 #UUsGetSocial: How Congregations Can Deepen Engagement Online
Thursday 10:15 am EST
RICC Ballroom BC
260 #UUsGetSocial: Updating Your Web Presence: Tools and Tips
Thursday 4:00pm EST
RICC Ballroom BC
306 #UUsGetSocial: Reaching “Nones,” Activists, and Spiritual Seekers
Friday 10:15 am EST
RICC Ballroom BC
408 #UUsGetSocial: Digging Into Facebook, Twitter and Video-Making/Sharing
Saturday 10:15 am EST
RICC Ballroom BC
The Hashtag
If you are on Facebook or Twitter, you can search for the tag #UUAGA to pull up all associated tagged posts and Tweets. Search for #UUsGetSocial, click these links to give it a try:
#UUsGetSocial on Facebook
#UUsGetSocial on Twitter
Connect at GA!
I’ll be at General Assembly all week, including during ministry days, so make sure to connect. Besides helping to lead this series, I’m going to be talking with clergy colleagues about a new series of social media learning opportunities specifically for parish ministers on making your public ministry more public. Yes, if you are a professional minister being paid to do public ministry, I think it is critical that you have a strong online identity — YOU, not just your congregation. Oh yes, I’m talking about using clergy personal branding as a catalyst for Unitarian Universalist growth.
Look for our Leading Congregations ad in the program book. It shares contact information for contacting me and Amy at General Assembly, plus an invitation to subscribe to our newsletter. I’ll be sharing new social media educational offerings and resources via the newsletter following GA. Don’t miss out! Some offerings are going to have limited participation, and I’m going to share invitations with subscribers of our newsletter first.
Hope to see you at GA!
Peter Bowden
Tips for Your First General Assembly – 2014 Edition
The following list of tips for attending your first General Assembly conference of the Unitarian Universalist Association was made collaboratively by the UU Growth Lab. It was first published in 2011 and has since been updated annually. The UUA’s 2014 General Assembly takes place this June in Providence, RI.
Before you go:
- Plan your GA life assuming you will not be able to access wi-fi in the convention center. Internet access is always and issue. Bring critical information and contact numbers with you. If access is good, enjoy! Otherwise, be prepared.
GA Planning Committee member say there will be multiple free wi-fi locations in the convention center. I’ve yet to attend a GA without internet access issues… - Order a Standing on the Side of Love yellow shirt if you want to join the crowds who will wear these shirts during our Public Witness event on Saturday night. Order via UUA Bookstore here.
- Convention centers, especially the main halls, are usually freezing! Bring a layer you can easily take on and off so you’re okay going from outside to hallways to the general session/plenary ice box…
- Hydrate! Bring a water bottle. If you’re flying, bring an empty one to fill at a water fountain after you go through security. You can also buy a reusable bottle in the Exhibit Hall.
- If you’re representing your congregation and they have a budget, you might be able to get some good discounts on curricula, books, and marketing materials (banners, postcards, etc.) but remember you’ll have to have a way to get them back.
- If you are a delegate, READ the stuff before you come. You are deciding our future. Available here.
- Bring business or personal cards so that you can give your information to others.
- Be sure that someone from your congregation is bringing the banner.
- Download & review the Program Guide ahead of time.
- Plan out what workshops you want to go to, but don’t be wedded to the idea. Pick a few you certainly want to go to, but be open because you’ll change your mind at least once while there.
- Pick a 2nd workshop for each time slot. You may find that when you arrive at your first choice it’s not what you expected and it will be good to know exactly where to go to find your 2nd choice. (Also, at some GAs, the rooms were too small and you could find yourself unable to attend your 1st choice because it was full.)
- Pack comfy shoes.
- Bring a bag you can carry comfortably for days, like a backpack.
- If you’re asked to carry your congregations banner, figure out how the poles/carrying PVC pipes go together before hand. I still think my congregation was hazing me last year…
- Last year I had a binder where on the back cover I had a map of the area in the plastic cover thing, the front with my delegate card and other really important info, and inside my travel info, the program book, the business resolutions, etc. It really helped me stay organized throughout. Put in paper to take notes on, bring pens, etc. I had that with me in my laptop bag and it was great.
- Talk to people in your congregation to find out about resources you can scout out and bring home and questions they might have, especially if your congregation has a very limited budget and will be under-represented by delegates. It is even nicer when you reach out to area congregations if your cluster is composed of smaller, less financially able congregations, and see how you can help.
- If you can’t walk more than a mile easily, you will want to rent a scooter through GA Accessibility Services. If you often use hearing assistive devices in crowded settings, you will want to use GA Accessibility Services. Better to reserve equipment you turn out not to need than arrive & be blocked from participating because no extra equipment is available. GA Accessibility Services.
- Download the official UUA GA 2014 Mobile App:
https://itunes.apple.com/us/app/id874590675
https://play.google.com/store/apps/details?id=me.doubledutch.uuaga - Don’t wait to download the app until GA, do it now and play with it so you’re oriented to this tool and ready to go come General Assembly.
- If you have special dietary requirements, scout out the food vendors before departure and plan well ahead. Make reservations at places that will accept them. Pack extra food if you have really specific needs. It isn’t uncommon to have to wait at GA area restaurants for a long time, or to have relatively few places that can accommodate vegans, folk who need to eat gluten-free, or even offer acceptable fast alternatives for diabetics.
- Plan a check-in breakfast/lunch/dinner with some people you know at some point. Even if you’re the independent/introverted type, GA is really kinda overwhelming in the sheer mass of people and having a drink with some familiar faces can be really nice.
- If you are the only one you know going to GA, start making friends with people in the UU Growth Lab at GA Facebook group and via the GA app.
- If you really want to hang out with your former minister that you haven’t seen in ten years, email them now and ask them to breakfast. They will either say “yes” or “I’d love to talk to you for a minute at some point, but my schedule is totally booked.” If you wait until GA to ask, the answer will almost certainly be the second one. Ministers are really busy during GA. I’ve found that breakfast is the meal they are most likely to be free.
- Prepare your elevator speech about what Unitarian Universalism is and why you are one. Folks ask questions; be prepared to answer.

While you’re there:
- Now that you’ve arrived, remember to HYDRATE! And take time to eat and pace yourself. GA is a marathon.
- You don’t have to go to everything. And that’s ok. I ended up skipping things last year, including the Ware Lecture, because I needed a breather. And dinner. Besides it will be online.
- You do still need to eat. You’ll need to schedule that in.
- Attend the orientations, from GA for First Timers to your regional/district ones. They help.
- If you’re on a budget, check out the map for what part of the Exhibit Hall you need to avoid
- Avoid picking up paper – use digital notes whenever possible (they’re tending toward less paper now any way)
- Say “hi” to people & don’t be shy to tell them that you’re a first timer.
- Whatever you do, go to the Service of the Living Tradition on Friday night (updated) & the Sunday morning service.
- Having a meal with other UUs from across the country can sometimes be more valuable than going to a workshop
- I was told this by my congregation and it really made a difference for me. During a general session (previously called plenary) , if you aren’t sure what you’re about to vote on, don’t hesitate to ask for a point of clarification from the procedure microphone. Because if you don’t know what you’re voting on, at least 100 other people there don’t know either.
- There’s this GA tradition that I don’t fully get – getting as many possible ribbons from booths to hang from the bottom of your nametags. When you check in, at least last year, you even got some “coupons” to take to certain booths to get certain ribbons. I just followed the crowd on that one.
- Wear comfy shoes.
- GA volunteers are often wearing specific shirts or pinnies that identify them easily. They’re there to help you. GA is really possible because of the kindness and support our volunteers give.
- If you are in need of emotional or spiritual assistance, if you experience any kind of harassment, grab any shirted GA volunteer and ask them to help you be connected with either the Right Relations Team or the chaplains.
- You are an ambassador of our faith. Many people in and around the convention center and downtown area will be meeting their first Unitarian Universalists. This is another chance to make a good impression, invite folks to check us out, and show what great community members we can be. Pick up trash. Be kind. Be generous. You are not a tourist. You are not a business conventioneer. You are an ambassador of and for our faith
Joining the GA Choir
- If you love to sing, GA Choir is your cup of tea. Rarely do we belong to congregations that can boast so many great voices or musicians.
- You need to register to sing in the choir. Plan to be there for registration as soon as possible, every year it is different but it does fill up. This year (2014) it says “GA Choir registration will be held Tuesday 2:00pm– 6:00 pm and Wednesday 12:00 pm – 2:45pm at the kiosk in the West Prefunction lobby on the fifth floor of the Rhode Island Convention Center. Singers may register and pick up their music (for a $10 music fee). There will be a waiting list kept at the first rehearsal for spaces that may open subsequently.” Note all the rehearsals in the schedule. You may miss something else you’d like to do. You can’t do it all. Choir is a commitment, but worth it. I’ve heard the same about being a volunteer.